Bellwork
Start free

Grow your K-12 revenue.

Bellwork is the sales operations platform for companies that sell to schools . Find the districts worth your time. Catch buying signals the day they appear. Run outreach on the school-year calendar.

Start freeTalk to sales
i. the workspace

The entire K-12 system at your fingertips.

ii. the agent

Your AI K-12 GTM engineer.

It works the night shift. It finds the signal, researches the district, and drafts outreach to the right people. You approve before anything sends.

funding
$584K PRISM II grant, earmarked for new PreK-3 materials
curriculum
no phonics core in place. Interventions are ad hoc
assessments
flagship elementary at 17–23% ELA proficiency
timing
selection committee forms in September
your product
PreK-3 structured-literacy core. A peer district moved reading +14 pts in two years.
the angle
Funded and on a clock. Pitch a September pilot before the shortlist locks.
Fall River, MA lands a $584K PRISM II grant. A full PreK-3 materials search, funded.
Fall River Public SchoolsFall River, MA · 10k students
recipients · 3
  • Asst. Superintendent, Curriculum & InstructionFall River Public Schoolsqueued
  • Director of English Language ArtsFall River Public Schoolsqueued
  • Director of Federal ProgramsFall River Public Schoolsqueued
Asst. Superintendent, Curriculum & Instruction
Fall River Public Schools
subj

Congrats on the $584K award. A full materials search is rare.

Two districts like Fall River ran this search last year. One moved reading up 14 points in two years.

Delivered
iii. signals

Every buying signal, watched.

Board minutes, budgets, grant awards, job boards, the news. The wire never closes, so you never miss a buying window.

Fall River, MAGrant award
$584K PRISM II grant funds a from-scratch PreK-3 materials search
iv. leadership

New leaders, the day they land.

Superintendents, cabinets, and boards, tracked across the country. A new name is an open door. You knock first.

Seats in play. Get ahead of the hire.
Ord Public Schools, NE3 moves
JA
Jason AlexanderSuperintendent finalist
finalist
BJ
Dr. Beth JohnsenSuperintendent finalist
finalist
KE
Dr. Kent EdwardsSuperintendent finalist
finalist
Milton School District, NH
?
Seat openSuperintendent
search open
v. outreach

Outreach, managed.

Describe the play. The agent builds the sequence and works it. Every conversation with the district lands in one inbox.

SequenceInbox
Starts here
Email
Congrats on the award
Wait
Until they reply
if they reply
Email
Book the walkthrough
if no reply
Email
October check-in
Asst. Supt., Curriculum & Instruction3h
Re: Your PRISM II award
Director of English Language Arts2d
The 3 criteria peer ELA teams used
Director of Federal Programs5d
Making the $584K stretch
You3d
Congrats on the $584K award. A full materials search is rare. I can share what two peer committees asked.
Asst. Supt., Curriculum & Instruction3h
Thanks. Send times for next week. Our committee forms after Labor Day.
vi. the data

Thousands of data points. Hundreds of sources.

Every signal that matters about a district, pulled together and ready for you.

Fall River Public SchoolsFall River, MA · fallriverschools.org ↗
11,089
students
19
schools
PK - 12
grades
273
contacts
Overview
Fall River Public Schools serves 11,089 students across 19 schools in Fall River, Massachusetts. Enrollment has grown four years in a row and sits at a 15-year high. The district just won a $584,000 PRISM II grant for new PreK-3 instructional materials, and a new CFO and HR director started July 1. Revenue runs $23,188 per student.
as of Aug 14, 2026
vii. the channels

Access from anywhere, through anything.

For hands.

Search, filter, follow, and manage lists in a notebook-style interface. The fastest path from question to answer if you'd rather click than code.

For systems.

Standard REST endpoints. Any language, any framework, any pipeline. Pull districts, schools, and contacts into whatever you already run.

For agents.

Native Model Context Protocol. Claude, Cursor, any MCP-aware client. Your agent searches, reads, and drafts as part of the conversation.

viii. faq

Answers.

Bellwork is K-12 sales intelligence for anyone who sells to schools: EdTech, curriculum, PD, and services. We pull every district, school, contact, and buying signal into one place. You reach it through a dashboard, a REST API, or a native MCP server. Your team and your AI agents can work all 18,485 districts and about 123,000 schools.

Sign up. No card. Every district and school record is free to search and read right away. Follow the districts you work to unlock their full intelligence. Go enterprise when you want everything, everywhere.

Free: every district and school record, with search and filters, always. That includes identity, enrollment, finances, and assessments. Paid: the intelligence on top. That is buying signals, news, leadership changes, vendor stacks, and contacts with verified emails. Following a district unlocks it on the free tier. Enterprise unlocks every district at once.

MCP (Model Context Protocol) is the open standard that lets AI agents like Claude and Cursor use outside data. Bellwork ships 26 MCP tools, so your agent can search districts, read their intelligence, build lists, and draft outreach in plain conversation.

Continuously. We re-crawl active districts weekly. New signals like RFPs, hires, and board agendas land within days.

Public record. Open-meeting laws require districts to publish agendas, minutes, and recordings; we collect, parse, and summarize them.

They are generic B2B databases. They have no RFPs, no vendor stacks, no funding data, and no board minutes. Bellwork is built only for K-12, around real buying signals.

ix. from the blog

From the blog.

all posts →
K-12 Opportunities Monitoring: Catching School District Sales Opportunities Before the Window Closes
Product·Jul 20, 2026

K-12 Opportunities Monitoring: Catching School District Sales Opportunities Before the Window Closes

K-12 buying windows open on triggers — board votes, new laws, funding, leadership changes. How opportunities monitoring turns them into deals you can work.

8 min read
Is Your Website Built for K-12 Buyers?
Guides·Jun 28, 2026

Is Your Website Built for K-12 Buyers?

K-12 buyers look for proof, compliance, funding fit, implementation clarity, and role-specific messaging. Use this checklist to make your EdTech website easier for school districts to trust.

4 min read
How to Build Relationships with School District Buyers
Guides·Jun 28, 2026

How to Build Relationships with School District Buyers

K-12 sales are relationship-driven, but relationships need timing and context. Learn how to build trust with school district buyers before the RFP appears.

4 min read

Settle in, class. Open your notebooks.

Every district and school, free when you sign up. No card. No annual contract. Cancel by closing the tab.

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